Property shows have been a staple of TV for years and more often than not, spearheaded by an insightful personality. Could you imagine Grand Designs without Kevin McCloud or DIY SOS without Nick Knowles?
Their likeability factor spills over into social media and brands are quick to cash-in both on and off-camera.
Interested in finding out just how much some of our property performers can command, Sell House Fast utilised data from Influencer Marketing Hub, to discover how much 10 popular TV property personalities from the UK earn on average from a single sponsored post on their official Instagram profile.
Housewives favourite and all round-good guy Nick Knowles earns the most from Instagram, scoping an astonishing average of £1,122 per post. Location, Location, Location and crafting expert Kirstie Allsopp makes £534.00 per post, although her Channel 4 co-star Phil Spencer is banking significantly less at only £94 per Instagram post.
The charismatic architectural guru George Clarke also seems to be doing well on the image-sharing site, netting a handsome £339.00 per post.
On the other end of the spectrum, ‘A Place in the Sun’ presenter Amanda Lamb is pocketing the least from Instagram, at a mere average of £63.00 per post.
Just above, ‘Grand Designs’ mastermind Kevin McCloud is surprisingly accumulating only £71.00 per Instagram post.
